Fiesta Bowl Parade presented by Lerner & Rowe
Leading into the 2026-27 College Football Playoff Quarterfinal at the Vrbo Fiesta Bowl, the 54th annual Fiesta Bowl Parade presented by Lerner & Rowe will close the week's festivities on Saturday, January 2, 2027.
The Fiesta Bowl Parade presented by Lerner & Rowe, a 1.5-mile march through Central Phoenix, will once again be nestled in the heart of Bowl Season. Held just after the Cactus Bowl in Tempe and the Vrbo Fiesta Bowl in Glendale, the Fiesta Bowl Parade will harness the excitement of postseason college football with its traditional pageantry that attendees have grown to love for more than 50 years.
Interested community groups and participants may apply for entry into this year's Parade here, while marching bands should apply here. Applications for all entries must be submitted by Friday, October 16, 2026, at 11:59 p.m. MST.
Additionally, for those interested in supporting the parade or learning more about partnership opportunities, please reach out to parade@fiestasports.org.
Each year, more than 3,000 men, women, children and animals participate in the Fiesta Bowl Parade, one of Arizona's most beloved holiday traditions, which is free of charge for all attendees. The Parade features larger-than-life balloons, elaborate floats, marching bands, friendly animals, community groups and more.
For those unable to enjoy the 2026-27 Vrbo Fiesta Bowl Parade presented by Lerner & Rowe in person, the Parade will be broadcast live on Arizona's Family 3TV, Arizona's Family Sports Network and across its digital platforms.
