Vrbo Fiesta Bowl Parade presented by Lerner & Rowe
Leading into the 2025-26 College Football Playoff Semifinal at the Vrbo Fiesta Bowl, the 53rd annual Vrbo Fiesta Bowl Parade presented by Lerner & Rowe will open the week’s festivities on Saturday, January 3, 2026.
The Vrbo Fiesta Bowl Parade presented by Lerner & Rowe, a 1.5-mile march through Central Phoenix, will once again be nestled in the heart of Bowl Season. Held days after the Rate Bowl in downtown Phoenix, the Fiesta Bowl Parade will drum up excitement for the CFP Semifinal at the Vrbo Fiesta Bowl on January 8, with its traditional pageantry that attendees have grown to love for more than 50 years.
Interested community groups and participants may apply for entry into this year’s Parade here, while marching bands should access their application here. Applications for all entries must be submitted by Friday, September 12, 2025, at 11:59 p.m. MST.
Additionally, for those interested in supporting the parade or learning more about partnership opportunities, please reach out to Parade@fiestabowl.org.
Each year, more than 3,000 men, women, children and animals participate in the Fiesta Bowl Parade, one of Arizona’s most beloved holiday traditions, which is free of charge for all attendees. The Parade features larger-than-life balloons, elaborate floats, marching bands, friendly animals, community groups and more.
For those unable to enjoy the 2025-26 Vrbo Fiesta Bowl Parade presented by Lerner & Rowe in person, the Parade will be broadcast live on Arizona’s Family 3TV, Arizona’s Family Sports Network and across its digital platforms.
This year’s Grand Marshal and special guests will be announced in the fall. Anthony Robles, former Arizona State University wrestler and 2011 NCAA Wrestling Champion, served as Grand Marshal in 2024. He joined an esteemed list of past Grand Marshals that includes Charles Barkley, Jerry Colangelo, Alice Cooper, Richard Jefferson, Randy Johnson, Al McCoy, Jake Plummer, Kerri Strug, Diana Taurasi and more.
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