Fiesta Sports Foundation

Marie Keeler is an Emmy award-winning marketing leader with more than 15 years of experience in sports marketing, brand management, and fan engagement. She has a proven track record of creating innovative and impactful marketing campaigns across the sports and entertainment landscape. 

With the Fiesta Sports Foundation, her leadership will ensure it remains a cornerstone of excellence in sports and community impact, while elevating the brand and expanding its market presence.

Keeler has spearheaded high-profile projects such as launching many FS1 Studio Shows, leading high-impact integrated campaigns for the FIFA World Cup (2018, 2022), and other marquee events – including pay-per-view boxing, demonstrating her ability to build strong brand identities and foster deep audience connections. In addition, she has played a pivotal role in the growth of Big Noon Kickoff, the network's flagship college football pregame show where she developed and executed innovative strategies that positioned the show as a premier destination for fans, while also driving audience engagement.

With an MBA in Media and Professional Communications and a Bachelor of Science in Business (Marketing) from Fairleigh Dickinson University, Keeler combines strategic acumen with a creative approach. A former Division I women’s tennis and soccer team captain, she brings leadership, collaboration and a competitive spirit to every challenge.

Hometown: Fredericton, NB Canada
Alma Mater: Fairleigh Dickinson University
Favorite Book: The Alchemist, A Tree Grows in Brooklyn
Favorite Podcast: Diary of a CEO, The Jordan Harbinger Show
Favorite College Football Stadium: Kinnick Stadium - Iowa, The Big House - Michigan and DKR Memorial Stadium - Texas