Fiesta Sports Foundation

Bringing a diverse background to her role, Denise Seomin is currently the owner of DS Public Relations beginning in June 2023.

Previously, Seomin served as the Director of Public Relations and Marketing at The Phoenician from August 2007-May 2023. In this position, she was responsible for overseeing the daily publicity efforts for the AAA Five Diamond luxury resort, and its boutique hotel, The Canyon Suites, while managing promotions, charitable giving and internal communications.

Within the hospitality industry, Seomin has also served as Consumer Media Relations Director at Best Western International and Public Relations Manager at Princess Cruises. She began her career in sports, working as Assistant Athletic Media Relations Director at Iowa State University before being named Media Relations Director at FOX Sports Net.

A native of Cincinnati, Seomin received her bachelor’s degree in journalism and a master’s degree in sports management from The Ohio State University. She joined the Fiesta Sports Foundation Yellow Jacket Committee in 2009-10 when she was named the Rookie of the Year. She went on to serve as Media Operations Chair in 2013-14 while working on various other committees over the years, including Charitable Giving. Seomin also serves as moderator for Fiesta Bowl and Rate Bowl game-week press conferences.