Marie Keeler is an Emmy award-winning marketing leader with over 15 years of experience in sports marketing, brand management, and fan engagement. She has a proven track record of creating innovative and impactful marketing campaigns across the Sports and Entertainment landscape.
Keeler has spearheaded high-profile projects such as launching many FS1 Studio Shows, leading high-impact integrated campaigns for the FIFA World Cup (2018, 2022), and other marquee events – including Pay-Per-View boxing, demonstrating her ability to build strong brand identities and foster deep audience connections. In addition, she has played a pivotal role in the growth of Big Noon Kickoff, the network's flagship college football pregame show where she developed and executed innovative strategies that positioned the show as a premier destination for fans, while also driving audience engagement.
With an MBA in Media and Professional Communications and a Bachelor of Science in Business (Marketing) from Fairleigh Dickinson University, Keeler combines strategic acumen with a creative approach. A former Division I women’s tennis and soccer team captain, she brings leadership, collaboration and a competitive spirit to every challenge.
Having recently relocated to Scottsdale, Arizona, Keeler is thrilled to bring her expertise and innovative vision to the Fiesta Sports Foundation. Her leadership will ensure it remains a cornerstone of excellence in sports and community impact, while elevating the brand and expanding its market presence. We are confident that her guidance will drive the Fiesta Sports Foundation to its next phase of success.
Hometown:Â Fredericton, NB Canada
Alma Mater:Â Fairleigh Dickinson University
Favorite Book: The Alchemist, A Tree Grows in Brooklyn
Favorite Podcast: Diary of a CEO, The Jordan Harbinger Show
Favorite College Football Stadium: Kinnick Stadium - Iowa, The Big House - Michigan and DKR Memorial Stadium - Texas
