SCOTTSDALE, AZ (October 30, 2025) – As part of Fiesta Sports Foundation's mission to provide statewide economic impact and charitable resources, the Foundation partnered with Blue Cross Blue Shield of Arizona (AZ Blue) to refresh its Community Resource Room at Boys & Girls Clubs of Central Arizona (BGCCAZ)'s Prescott Clubhouse on October 30.
Located in Prescott, BGCCAZ was the recipient of the Foundation's first-ever community resource room in 2019. Due for a refresh after years of daily use, the Club received $20,000 worth of necessary technology, furniture and supplies to revitalize the existing space. These assets enhance the Club's services for more than 100 local youth who rely daily on the facility and allow BGCCAZ to strengthen community connections while supporting its activities and educational programming.
"At Fiesta Sports Foundation, we know true impact isn't about single moments but sustained, genuine partnerships," Fiesta Sports Foundation Director of Community Engagement Sandra Avila said during the unveiling ceremony. "When we heard that our very first Community Resource Room needed new supplies, we made an easy decision to step in for a refresh to keep the space up to date. We're so proud to partner with Blue Cross Blue Shield of Arizona to continue our support for the important work BGCCAZ does every day."
The Community Resource Room refresh reveal gave BGCCAZ members the opportunity to explore the updated space and partake in activity stations with their new technology and materials.
"The Clubs in Prescott are so grateful to our partners at Fiesta Sports Foundation and Blue Cross Blue Shield of Arizona for these much-needed new supplies," BGCCAZ CEO Alex Heinemann said. "For six years now, our Club kids have benefited from the tremendous gift of this Community Resource Room. Our facility may show its age, but the space provided by Fiesta Sports Foundation lifts spirits and offers engaging programming opportunities for our kids and staff."
BGCCAZ youth and teens will enjoy new laptops and iPads, cameras, a 3D printer and esports equipment in addition to art supplies, books and board games.
"We're proud to help refresh this resource room so it continues to serve as a hub of opportunity for kids in Prescott," said Paul Penzone, VP and Chief Community Relations Officer at AZ Blue. "Partnering with Fiesta Sports Foundation and Boys & Girls Clubs of Central Arizona allows us to invest in spaces that inspire learning, creativity and connection."
ABOUT FIESTA SPORTS FOUNDATION
Since 1971, the Fiesta Sports Foundation is a world-class community organization that executes innovative experiences, drives economic growth and champions charitable causes, inspiring pride in all Arizonans during and outside of college football bowl season. As a nonprofit organization, it is driven by its vision for the importance of community outreach and service. Through the Vrbo Fiesta Bowl, Rate Bowl and its year-round events, such as the Vrbo Bowl Parade presented by Lerner & Rowe, corporate partnerships and numerous community events throughout the year, the organization provides charitable giving to enhance Arizona nonprofit organizations that serve communities through youth, sports and education.
ABOUT BLUE CROSS BLUE SHIELD OF ARIZONA
Blue Cross ® Blue Shield ® of Arizona (AZ Blue) is committed to helping Arizonans get healthier faster and stay healthier longer. With a mission to inspire health and make it easy, AZ Blue offers health insurance and related services to more than 2 million customers. AZ Blue, a non-profit company, is an independent licensee of the Blue Cross Blue Shield Association. The company and its subsidiaries employ more than 3,200 people in its Phoenix, Flagstaff, and Tucson offices. To learn more, visit azblue.com or connect with us on social media: Instagram, Twitter, LinkedIn or Facebook.
ABOUT BOYS & GIRLS CLUBS OF CENTRAL ARIZONA
Clubhouses in Prescott & Prescott Valley, AZ offer affordable after-school and summer programs for youth ages 6-17. Local Clubs are continuously evolving to meet the needs of our community's youth and their families. Programs are designed to make a positive impact in the priority areas: Academic Success, Good Character and Citizenship, Fun with a Purpose and Healthy Lifestyles. We focus on creating opportunities for kids to have fun and learn in our beautiful outdoors.
